THE WHITE TEE 001 in a quiet product studio
001 / STUDIO EDITION100% ORGANIC COTTON · 195 GSM
THE GARMENT, CONSIDERED
THE WHITE TEEONE PRODUCT · CONSIDERED COMPLETELY

THE WHITE TEE / 001

One white
T-shirt.
Developed
to the detail.

A single garment developed through material, proportion and finishing. Nothing added without a reason.

Enter the studio ↓
THE PREMISE

One thing.
Studied carefully.
Refined completely.

THE WHITE TEE exists to obsess over one product: the white T-shirt.

Rather than adding more, we remove uncertainty — from fibre and yarn to proportion, finishing and feel.

01  FABRIC02  FIT03  DEVELOPMENT
01 / MATERIAL

Everything
begins here.

A closer look at the material that makes 001 exceptional. Fabric, yarn, weight, surface and finishing are treated as one system.

100%ORGANIC COTTON|COMBEDYARN|195 GSM(approx.)
100% ORGANIC COTTON

A clean, breathable base selected for a soft hand and dependable everyday wear.

Fine white single-jersey fabric in soft folds
FABRIC / SINGLE JERSEY
Natural white cotton bolls
NATURAL FIBRES
Close detail of white ribbed collar construction
SOFT HAND FEEL
NATURAL
FIBRES
SOFT
HAND FEEL
LASTING
QUALITY
02 / FIT

How it
sits.

A clean, versatile fit designed for everyday comfort. Balanced proportions for an effortless silhouette.

NATURAL SHOULDERSCLEAN SILHOUETTEEVERYDAY VERSATILITY
001 white T-shirt front view against warm stone
FRONT
001 white T-shirt back view against warm stone
BACK
REGULAR FIT / REFERENCE

Built
around
proportion.

A size reference to help you find your fit. Measurements are garment measurements, in inches.

SIZECHESTSHOULDERLENGTH
S3816.927.0
M4017.527.8
L4218.128.5
XL44.518.929.3
XXL4719.630.0
CHEST · ARMPIT TO ARMPIT, DOUBLED
SHOULDER · SEAM TO SEAM
LENGTH · SHOULDER TO HEM
REFERENCE BASIS · THOMAS SCOTT REGULAR-FIT MEN'S T-SHIRT GUIDE. FINAL 001 MEASUREMENTS SHOULD BE CONFIRMED FROM THE APPROVED SAMPLE.
001 / INTERACTIVE STUDIO

The garment,
in your hands.

Explore 001 in pure white. Rotate the garment, inspect the collar and sleeves, then change the studio light to see how the cotton surface responds.

01COLLAR
02SLEEVE
03DRAPE
PURE WHITEDRAG / SCROLL
03 / DEVELOPMENT

A more
thoughtful
process.

From fibre to final stitch, every decision is intentional. The 001 is the result of continuous refinement across material, construction and finishing.

Premium yarn selection
01YARN SELECTIONLONG-STAPLE / SOFTNESS
Circular knitting machine producing jersey fabric
02KNITTINGSTRUCTURE / CONSISTENCY
White jersey fabric prepared for cutting
03CUTTINGPRECISION / PROPORTION
Precision sewing and finishing detail
04CONSTRUCTION & FINISHINGSTITCH / HAND FEEL
CURRENT STAGE Yarn selection

The process starts with the material itself: a yarn selected for softness, consistency and a clean finished surface.

01 / 04
THE RESULT
001

FABRIC  ·  FIT  ·  DEVELOPMENT

Finished white T-shirt 001

One product.
Three obsessions.

Back to the beginning ↑
001 / COMING SOON

Be there
for the first.

001 is currently in development. Leave your email and we will keep your place in the first-release list.

No noise. One message when 001 is ready.

THE WHITE TEE ↗